This Privacy Policy outlines the procedures surrounding the collection, use, and sharing of your personal information when you interact with or make purchases through our website, www.happylids.com.au (referred to as the "Site").

Collection of Personal Information

When you visit the Site, certain information about your device is automatically collected. This includes details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you navigate the Site, we gather information concerning the specific web pages or products you view, the sources that referred you to the Site, and your interactions with the Site. This automatically-gathered data is referred to as "Device Information."

The technologies employed to collect Device Information include:

"Cookies," which are data files placed on your device or computer, often containing an anonymous unique identifier. For more details on cookies and how to disable them, please refer to http://www.allaboutcookies.org.

"Log files," which track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons," "tags," and "pixels," which are electronic files utilized to record information about your browsing behavior on the Site.

In addition to Device Information, when you make a purchase or attempt to do so through the Site, we collect specific information from you. This includes your name, billing address, shipping address, payment details (such as credit card numbers and other accepted payment types), email address, and phone number. We refer to this information as "Order Information."

Use of Personal Information

We utilize the Order Information we collect primarily to fulfill any orders placed through the Site. This entails processing payment information, arranging for shipping, and generating invoices and order confirmations. Furthermore, we use this Order Information to:

Communicate with you

Screen orders for potential risk or fraud

Provide you with information or advertising regarding our products or services in accordance with your preferences

We employ the Device Information gathered to help us identify potential risks and fraud, particularly related to your IP address, and to generally enhance and optimize our Site. This includes generating analytics to better understand how our customers browse and interact with the Site, as well as evaluating the effectiveness of our marketing and advertising efforts.

Sharing of Personal Information

We may share your Personal Information with third parties to assist us in using your Personal Information as described above. For instance, we rely on Shopify to power our online store (for more information, please refer to Shopify's privacy policy at https://www.shopify.com/legal/privacy) and Google Analytics to understand how our customers use the Site (learn more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/). You can also opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

Moreover, we may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or protect our rights.

Behavioral Advertising

As mentioned earlier, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. To gain a better understanding of how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising through the provided links for services such as Facebook, Google, and Bing, or by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. To exercise this right, please contact us through the contact information provided below.

Additionally, if you are a European resident, please be aware that we process your information to fulfill contracts we may have with you (e.g., order processing) and to pursue our legitimate business interests. Also, note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records when you place an order through the Site unless you request deletion.

Changes

We may periodically update this privacy policy to reflect changes in our practices, operational needs, or for legal and regulatory reasons.

Contact Us

For further information regarding our privacy practices, inquiries, or complaints, please contact us via email at hello@happylids.com.